Before commencing any
strategic naming and creative
work, we ascertain whether
or not the brand name that you
have chosen for yourself is one
that is capable of being
developed into a tangible
brand asset.

Brands that really make a mark in the minds of their customers begin with a distinctive name. Your name really does form the basis of how your audience knows your brand, and how people think and feel about it.

We are highly experienced in the art of creating your brand name, and skilled
in implementing the best IP strategies to ensure that it is protected, and that
it becomes a truly measurable and valuable asset. We work with you to really
understand who you are, your ‘brand DNA’, your ultimate destination, and the
path there. We get to the very essence of your idea, and then through a process
of inspiration, imagination and perspiration, invent a name that truly
encapsulates all of your brand aspirations.

Before commencing our strategic naming and creative work, we ascertain whether or not the brand name that you have chosen for yourself is one that is capable of being developed into a tangible brand asset.

This process includes:

  • the exclusive right to use the trade mark for the goods or services
    it applies to
  • the right to take action against an infringing third party where they
    use a ‘substantially identical’ or ‘deceptively similar’ trade mark for goods
    or services that are identical or similar to yours
  • the right to licence and sell the trade mark for valuable returns

So, if you are ready to really ‘make a name for yourself’, our highly experienced and
creative brand experts can help you develop a name that perfectly and
distinctively represents your brand.

Name my brand.

Better Brand Protection

If you’re looking to strengthen your brand protection, we work with brands across all goods and services industries.

If you’re looking to strengthen your brand protection, we work with brands across all goods and services industries. From construction to the financial sector, health, fashion, consumables and telecommunications, we deliver unmatched protection, strategic advice, and peace of mind to some of the world’s largest and most highly respected brands across all areas of IP law.

At Platform IP, we have worked with ASX-listed companies, including blue-chip enterprises, small cap companies, pre-ipo placements, and global corporations.

Our Trade Mark
Services & Expertise

Services

Patents

Protect, grow and monetise
your innovation.

Trade Marks

Trade mark to help secure
your brand’s future.

Designs

Safeguard your unique design.

IP Oppositions & Disputes

Enforce your rights and protect
your trade mark from infringement.

IP Commercialisation

Enhance your prospects of
success with a bespoke
commercialisation pathway.

IP Valuations

Find out what your IP
is really worth.

IP
InSights

17 May

Full Federal Court Puts “Honest Concurrent Use” Under The Microscope

Ceramiche Caesar S.p.A. V Caesarstone Ltd is an appeal by Ceramiche Caesar, holder of the registered trademark CAESAR, against the primary judge’s decision to allow Caesarstone’s application for the trade mark CAESARSTONE on the basis of “honest concurrent use”. ... Read More

17 May

Trade Mark Disappointment For Mars Petcare – The Cat Didn’t Get The Cream

A decision that should give companies “paws” to reflect before attempting to trade mark an “everyday” image. ... Read More