Trade Marks

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We are Trade Mark Attorneys
who provide tailored advice
for the protection of your
company’s brand, and its
unique identifiers which your
customers recognise and use
to identify your business
from a competitor.

Trade marks confer an enormous range of material benefits on owners. It is well known that a registered trade mark gives the owner the sole right to use the trade mark in relation to the goods or service it relates to. However, the advantages go well beyond this. A registered trade mark is an asset, which means that you are able to sell or licence it for considerable commercial benefit. With a registered trade mark, you can also pursue infringing third parties in Court without needing to prove business reputation, or that there has been misrepresentation or deception, making it a valuable strategy for more easily enforcing your rights.

At Platform IP we manage trade marks for a huge range of local and global businesses that trade right throughout the commercial spectrum. We are a leading intellectual property firm for some of the world’s most well recognised brands, acting as their expert trade mark attorney partner in Australia and New Zealand. Through our global network of IP professionals, we also manage their trade mark needs internationally in the Asia-Pacific, North America, the European Union and the United Kingdom.

How a trade mark can help you

Trade marks deliver a multitude of benefits to a brand that go well beyond the right to exclusive use. They can also help you maintain your market position by discouraging new entrants and potential encroachments, they can enable access to remedies in certain circumstances, they can be key to securing loans and other funding, and they are a highly valued, marketable asset in themselves.

Once a trade mark is registered with the relevant trade marks office or registry, it is known as a registered trade mark. A registered trade mark is an incredibly valuable, marketable asset which confers a number of key rights on the owner including:

the exclusive right to use the trade mark for the goods or services it applies to
the right to take action against an infringing third party where they use a ‘substantially identical’ or ‘deceptively similar’ trade mark for goods or services that are identical or similar to yours
the right to licence and sell the trade mark for valuable returns

At Platform IP, our trade mark team has an abundance of experience and expertise in every aspect of trade mark law.

No matter where you operate, the size of your venture, or the business you do, we
work with an enormous range of local and global businesses in every field. We
will ensure that your trade mark delivers material and all-around value to your
enterprise, right into the future.