Devising and executing a high-performance route-to-market strategy requiresa focus on key, relevant markets that line up with and respond to the behaviours, needs and wishes of that market’s target audience. Success – that is, high returns, strong profitability and durable goodwill and loyalty, depends on precisely selecting the correct sales channels, products, and value propositions.

Gaining this essential information, and truly understanding what your customers want, involves interacting directly and strategically with your audience, utilising customer surveys, interviews, or prototype testing.

Once you have an understanding of what your customers want, you can more easily ascertain the ways in which your products or services add value to them, as well as identify the most effective channels for reaching your target audience.

Platform® can help to identify gaps in your business processes, and formulate the best strategies to achieve victory in the market by exploiting your IP for competitive business advantage.

Platform® also provides a wide range of services from coaching, mentoring, business modelling, marketing strategy development and execution, and reviewing of funding options.