At Platform IP, we provide the full suite of commercialisation services, including
connecting you with grants and assistance program opportunities, accessing
business development services, strategising, monetising your IP assets, and
delivering commercially-driven, hands on advice that will place you in the best
possible position to safely and confidently manage the commercialisation
process, making the most of your investment.
Our marketing and
Platform® has a strong
understanding of the
needs and challenges
faced by early-stage
businesses as they move
to commercialise and
exploit their intellectual
property for business
An idea is of no value until it has been made into a commercial product or service. Protecting your intellectual property is just the first step to commercialise your idea.
Route-To-Market – Strategy and Execution
The key goal of any route-to-market strategy is to ensure that your products are delivered into your customers hands as efficiently as possible. Achieving this objective is critical to generating satisfied clients and customers, which in turn elevates your all-important sales growth.
Devising and executing a high-performance route-to-market strategy requiresa focus on key, relevant markets that line up with and respond to the behaviours, needs and wishes of that market’s target audience. Success – that is, high returns, strong profitability and durable goodwill and loyalty, depends on precisely selecting the correct sales channels, products, and value propositions.
To establish an intelligent and successful route-to-market strategy, businesses must build a detailed understanding of their customers expectations, behaviours, and needs.
Gaining this essential information, and truly understanding what your customers want, involves interacting directly and strategically with your audience, utilising customer surveys, interviews, or prototype testing.
Once you have an understanding of what your customers want, you can more easily ascertain the ways in which your products or services add value to them, as well as identify the most effective channels for reaching your target audience.
Platform® can help to identify gaps in your business processes, and formulate the best strategies to achieve victory in the market by exploiting your IP for competitive business advantage.
Platform® also provides a wide range of services from coaching, mentoring, business modelling, marketing strategy development and execution, and reviewing of funding options.