At Platform IP, our approach
to IP valuation goes much
further than allocating a
figure to your intangible
assets and ensuring that
your IP is maintained as
an ongoing source of
considerable value to
your enterprise.

In recent decades, intangible assets (or intellectual property (“IP”)) have provided businesses across the globe with a competitive advantage. Despite knowing how important these assets are, in many instances intangible assets are overlooked by accountants, investors, stakeholders and other finance professionals, to the detriment of enterprises of all kinds, particularly SMEs.

Correctly valuing the full range of your intangible assets, whether they be
patents, brands/trade marks, commercialised or internally generated software,
customer assets, licence agreements, exclusive rights, goodwill or any other
valuable resource, is critical to determining and exploiting your company’s real
worth. Doing so can potentially minimise your tax burden, and help ensure your
company’s capacity for growth into the future.

We devise and implement strategies to protect and exploit your IP so that you not only maintain, but sharpen your competitive edge, and assess your infringement risk, developing a comprehensive strategy to strengthen your overall position into the future.

An Integrated Approach to your IP strategy

At Platform IP, our approach to IP valuation goes much further than allocating a figure to your intangible assets and ensuring that your IP is maintained as an ongoing source of considerable value to your enterprise.

Our IP professionals work together with our partners at Findex Corporate
Finance to provide you with a robust, independent, supportable valuation that
meets the relevant requirements of specific standards such as those prescribed
by the Accounting Professional & Ethical Standards Board (“APESB”), the
Australian Taxation Office (“ATO”) and/or the Australian Accounting Standards
Board (“AASB”).

Our skilled and specialist attorneys will deliver your IP advice and strategies,
while our specialist IP valuation partners at Findex Corporate Finance will
provide the knowledge and expertise to help accurately value each of your IP
asset classes and determine a reasonable economic useful life.

Together, we will expertly identify and value every one of your intangible assets.
We will devise and implement strategies to protect and exploit them so that
you not only maintain, but sharpen your competitive edge, and assess your
infringement risk, developing a comprehensive strategy to strengthen your
overall position into the future.

Do you know your full suite of intangible assets?

Your intangible assets go well beyond patents and trademarks. Intangible assets may also include brands, software, licence agreements, exclusive rights, content, data, code knowledge, goodwill, competitive advantage, customer related assets, contracts, and even your all-important know-how.

Most companies appreciate the importance of IP, and are aware that they own
intangible assets. However, in many cases they are unable to specifically identify
(and therefore exploit) them, focusing instead on more straightforward tangibles
to the exclusion of consideration of the intangible assets. This can impact heavily
on the overall commercial value of your enterprise.

Where the existence of intangible assets is better understood by a company, it is
often the case that personnel nevertheless fail to implement effective strategies
and correctly protect those assets, resulting in constant (yet avoidable) erosion
of competitive edge. Accordingly, a comprehensive IP strategy that is well known
and understood throughout the organisation is vitally important.

At Platform IP, with the proven expertise of our partners at Findex Corporate
Finance, we have an established and exceptional track record helping to identify
the full range of your intangible assets. Valuation experts at Findex Corporate
Finance then utilise tested and proven methods to help accurately determine the
fair/market value and economic useful life of each one of your intangible assets,
determining their actual worth, and strengthening your business position.

Importantly, this includes intangible assets that arise out of research and
development, and innovation activities that are so often overlooked. Findex
experts can also manage your Research & Development (R&D) tax claims,
helping to ensure you bolster your position in this important area to the
highest possible degree.

Once your intangible assets have been
identified and their value determined,
we devise and implement an intangible
assets strategy that helps provide
protection and supports your ability to
strengthen and grow further. Working
closely with you, we help unlock hidden
IP value, protect your rights, and
empower you to manage and exploit
them over time.

Throughout the last decade, intangible asset (IP) litigation has surged as more
companies recognise the value of intangible assets. This puts those without the
requisite knowledge, comprehensive strategies, and effective protection at
critical, and potentially catastrophic risk. At Platform IP, our attorneys have an
unparalleled professional reputation for working with you to face and manage
this hazard, implementing strategies to help maximise the strength of these
most crucial assets.

Value your IP? Call us now.

Next section: IP Valuation – we know, understand and value your IP

Our IP Valuation Services
& Expertise

Services

Patents

Protect, grow and monetise
your innovation.

Trade Marks

Trade mark to help secure
your brand’s future.

Designs

Safeguard your unique design.

IP Oppositions & Disputes

Enforce your rights and protect
your trade mark from infringement.

IP Commercialisation

Enhance your prospects of
success with a bespoke
commercialisation pathway.

IP Valuations

Find out what your IP
is really worth.

IP
InSights