At Platform IP, we can
forge a strong and tactical
commercialisation pathway
that will maximise your
IP profits.

The benefits of licensing or assigning your trade mark rights go well beyond just short-term profits. Such agreements can also save you money through cost reductions in things like manufacturing, distribution and service delivery. They can also enable access to new markets and sales channels without the legwork or personal investment, grow your business and market position, boost your brand value, and value-add through royalty payments and license fees.

Big brand value and ongoing profits.

At Platform IP, our highly experienced team of trade mark attorneys, together
with our trusted and dynamic global network of IP lawyers, are experts in
structuring, negotiating, drafting and advising on trade mark assignments and
licensing agreements, providing clear and strategic advice on all key ownership
and licensing issues so that you can be sure your profits are maximised.

So, if you’re looking to make more from your trade mark, we can take the hazards
out of the commercialisation journey. We will put in place the best ownership or
licensing structure for you, so that you obtain maximum value from your brand,
without putting at risk your trade mark rights or investment.

Speak to us now about maximising the value of your trade mark.

Services

Patents

Protect, grow and monetise
your innovation.

Trade Marks

Trade mark to help secure
your brand’s future.

Designs

Safeguard your unique design.

IP Oppositions & Disputes

Enforce your rights and protect
your trade mark from infringement.

IP Commercialisation

Enhance your prospects of
success with a bespoke
commercialisation pathway.

IP Valuations

Find out what your IP
is really worth.

IP
InSights

17 May

Full Federal Court Puts “Honest Concurrent Use” Under The Microscope

Ceramiche Caesar S.p.A. V Caesarstone Ltd is an appeal by Ceramiche Caesar, holder of the registered trademark CAESAR, against the primary judge’s decision to allow Caesarstone’s application for the trade mark CAESARSTONE on the basis of “honest concurrent use”. ... Read More

17 May

Trade Mark Disappointment For Mars Petcare – The Cat Didn’t Get The Cream

A decision that should give companies “paws” to reflect before attempting to trade mark an “everyday” image. ... Read More