Portfolio Management & Renewals

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The importance of your
product’s design goes much
further than simple aesthetic
appeal. Your product’s design
can have inherent value
which itself can be protected
for significant commercial
gain. This is particularly the
case when your design is
your key point of distinction
in your market.

Intellectual property rights are an exceptionally beneficial commercial asset, and your design is no different.

Your intellectual property portfolio can include rights and protections for your
business as a whole, or simply a single product. Often, businesses will focus on
trade marks for business names or logos, patents and copyright. However, it is
important not to overlook the valuable rights that can attach to your designs.

At Platform IP we collaborate with you closely to identify the full range of your
hidden assets, through developing a deep understanding of your enterprise, your
products or your services, and your market. We then elaborate a focused and
comprehensive intellectual property portfolio for you that makes your assets
really work for your company, so that you can achieve a competitive edge,
generate investment and partnership prospects, and benefit from new income
streams.

We have an exceptional track record not only of successfully devising and
implementing valuable and strategic IP portfolios, but also of ongoing
management of all your registered and registrable rights. In most jurisdictions,
intellectual property rights must be periodically renewed within particular time
limits that vary between locations. Where renewal fees are outstanding at the
time of the renewal deadline, your rights will be lost permanently, and you will no
longer be in a position to monetise or enforce.

While obtaining registered or granted rights in Australia and other relevant markets for your intellectual property assets is important, at Platform IP we also understand that it is crucial to ensure that each of your applications, from filing stage right through to registration, is monitored and managed efficiently, with knowledge, experience and expertise.

At Platform IP we maintain your portfolio and protect your rights with superior
processes and proven expertise so that you will never be vulnerable to
administrative errors, routine oversights or missed deadlines which can cost you
your rights permanently. We ensure that you will never miss a deadline, both
during the application process, and while renewing your rights post registration.
Our specialist, in-house renewals team uses comprehensive databases to
manage your portfolio, including facilitating renewal fees, and they ensure that
you are always informed and aware.